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Haberman, Modern Storytellers

Haberman, Modern Storytellers

Haberman is a brand public relations firm. Its mission is to tell the stories of the nation's most newsworthy, undiscovered pioneers; people and companies changing the way business is done and making the world a better place. Its pioneers are the leading technologists, explorers, entrepreneurs, authors and artists of our time.

Regardless of the industry or what the storytelling vehicle will be, Haberman unearths and tells the stories that resonate emotionally with reporters, customers or employees and connect with a broader cultural, technological or business trend, need or purpose.

Before founding Haberman in 1996, Fred and Sarah Haberman, who are pioneers themselves, opened the first American office-products retail store in Kazakhstan (part of the former Soviet Union) and ran an adventure travel company, Simply Wilderness, which took people to the most remote regions of Nepal and Canada.

Intimately familiar with the pioneering mentality and entrepreneurial spirit, Fred, Sarah and the entire Haberman team understand how to capture market share, raise capital, scale a business and retain employees. Among Haberman's clients are Volvo Cars of North America, Stellent, BioE, Stratasys, Room & Board and Organic Valley.


  • Magnet 360
  • Bush Foundation
  • Leonard, Street and Deinard
  • UnitedHealth Group
  • Mosaic
  • Mojo Minnesota
  • General Mills
  • MHTA
  • The Collaborative
  • MVCA
  • Spoken Impact
  • Startec
  • Messerli and Kramer
  • TECHdotMN
  • Split Rock Partners
  • Eide Bailly
  • Fredrikson Byron
  • Gray Plant Mooty
  • Twin Cities Business
  • Haberman Associates
  • Kenyon
  • lurie Besikof lapidus
  • Maslon
  • Positively Minnesota
  • Proto Labs
  • Clean Tech Open
  • Gopher Angels
  • AURI
  • Division of Energy Resources - Minnesota Department of Commerce
  • Digital River
  • 301 Inc. Emerging Brand Elevator
  • Stoel Rives LLP
  • SixSpeed
  • Grain Millers
  • Cafe Inc.
  • Clifton Larson Allen
  • Treehouse Health
  • IBM